The product family creates new possibilities for real / digital association through a new range of sensory experiences in the digital world. It connects the real with the digital world. The products show the profit-oriented claim to digitization, not to optimize products and services in principle to human needs, but rather to bind people to constant consumption by simulating progress through technologically overloaded products.
Ten products show a change from supposed usefulness to increasingly absurd interpretations, high-tech, but unreflective products, whose added value looks great at first glance, but becomes questionable on closer inspection. The products - if the user catches himself seeing them as sensible - generate a real moment of reflection, which through self-awareness of being caught up in the technopoly has a stronger effect than a direct confrontation.